Midwest Machinery Hosts Successful Launch-Party to Introduce Hitachi VRF to the Saint Louis Market

The latest addition to Midwest Machinery’s portfolio promises to shake up the VRF market in Saint Louis.

Midwest Machinery Saint Louis hosted a launch party on February 7th to talk about the recent partnership with Hitachi VRF, and to introduce Hitachi VRF systems to engineers, contractors, and end-users.

The event, held on February 7th at Urban Chestnut in The Grove in St. Louis, included a tech session to cover VRF tips and tricks for layout and installation and to highlight new product announcements from Hitachi.

The tech session was presented by Alan Clayton, Regional Account Manager for Duct-Free and VRF systems and Dave Burggren, Hitachi VRF Sales Director at Johnson Controls. They emphasized some of the main benefits of Hitachi VRF systems, such as a luxury access panels, a centrally-located state of art warehouse and distribution center in Memphis, simple controls and BAS integration, 10-year parts and compressor warranty, the simplest warranty process in the industry, unmet engineering support and assistance, and a world-class VRF training center.

More than 70 people registered for the launch party, which was carefully planned to be on par with the high-quality brand and products being presented at the occasion.

“When introducing a new brand or product to the market, we never want to just dip our toe in the water. Our strategy is to always make a big splash and keep the momentum going full force. The turnout for the event was great and we look forward to a successful partnership with Hitachi moving forward.”

Brian Gomski, Director of Marketing and Business Development, Midwest Machinery

In addition to the event, Brian invited Alan Clayton and Sam Heibronner, our VRF Ninja, to participate as special guests in the latest Engineering Tomorrow podcast show, where they discussed everything VRF-related. You can check the podcast here, and a gallery of the launch-party below.

To learn more about Hitachi and the company’s products, click here or contact us.