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Email Newsletter
Guide + Lookbook

Updated for 2020!

Learn how to build an email newsletter from scratch. Plus, check out a compiled lookbook of awesome examples from real publications.

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In this lookbook, you'll see examples of email newsletters with:

  • Exceptional design
  • Unique and compelling copy
  • Clickable calls-to-action

Learn what it takes to create a successful email newsletter


It’s crazy to think that email has been around since 1993. In that time, there have been many iterations to the tools we use and the types of email marketing we do. We’ve seen creative writing, beautiful images, and animated gifs. We’ve received emails from our favorite stores, politicians, and news publications.

It’s crazy to think that email has been around since 1993. In that time, there have been many iterations to the tools we use and the types of email marketing we do. We’ve seen creative writing, beautiful images, and animated gifs. We’ve received emails from our favorite stores, politicians, and news publications.

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    We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here 2.

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    We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here 3.

Download the lookbook and get inspired to create successful email newsletters.

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